The History of Champ Hats
Champ Hats was a brand of the LaSalle Hat Company of Sunbury, PA, and was distributed nationally from at least the 1930s.
Explore the fascinating history of Champ Hats, an emblem of mid-century style and affordability.
Champ Hats, a significant division of the LaSalle Hat Company based in Sunbury, PA, made its mark on the national stage around the 1930s. Balancing quality and cost-effectiveness, these hats radiated style and were sold for an average price of $7.50 during the 1940s and 50s. This pricing made them competitive with brands like Adam and Lee, while they remained less expensive than Knox, Mallory, and Stetson.
In the 1950s, Champ Hats upped their game with celebrity endorsements, including Guy Williams, sponsoring major events, and radio ads by famed broadcaster Walter Winchell. In 1956, the Hat Corporation of America saw the value in Champ Hats and incorporated it into their broad portfolio of labels.