The History of Champ Hats
Champ Hats was a brand of the LaSalle Hat Company of Sunbury, PA, and was distributed nationally from at least the 1930s.
Considered a budget to mid-quality brand, Champ made a really nice quality hat, and they had a lot of style! Champ hats sold for about $7.50 in the 1940s and 50s, on par with the products of Adam and Lee, while Knox, Mallory and Stetson started in the $10 range.
In the 1950s Champ used celebrities in advertising, such as Guy Williams. They also sponsored fights and had radio ads with Walter Winchell. In the 1956 the Hat Corporation of America acquired Champ, and added the brand to its collection of labels.